The Graphic Design Idea Book

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The Graphic Design Idea Book: Inspiration from 50 Masters by Steven Heller and Gail Anderson

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas.

Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

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The Graphic Design Idea Book
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The Graphic Design Idea Book

About The Author

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times.

He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement.

Gail Anderson is a designer, writer, and educator. Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA, the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organizations and conferences around the world.

The Graphic Design Idea Book:
Inspiration from 50 Masters by Steven Heller and Gail Anderson

Hardcover: 128 pages / Publisher: Laurence King Publishing (May 10, 2016)

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Design Elements: Typography Fundamentals, Elegantissima: The Design and Typography of Louise Fili, The Designer’s Dictionary of Type and other typography books. Typography: Graphic Design in Context, Type on Screen, Better Web Typography for a Better Web, The Visual History of Type.

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Graphic Design School: The Principles and Practice of Graphic Design

Graphic Design School: The Principles and Practice of Graphic Design (David Dabner, Sandra Stewart, Abbie Vickress) The essential introduction of graphic design.

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