Design Is Storytelling

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Design Is Storytelling by Ellen Lupton

Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design.

design book, design books, graphic design books
Design Is Storytelling by Ellen Lupton

Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences.

Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there.

An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.

Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work.

Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.

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Design Is Storytelling by Ellen Lupton

About the Author

Ellen Lupton is the author of numerous books on design, including Graphic Design:

The New Basics (2008), Thinking with Type (2004, second edition 2010), Graphic Design Thinking (2011), Beautiful Users: Designing for People (2014) and Type on Screen (2014), How Posters Work (2015) and Beauty-Cooper Hewitt Design Triennial (2016).

She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City, and director of the Graphic Design MFA program at MICA (Maryland Institute College of Art) in Baltimore. She received the AIGA Gold Medal for Lifetime Achievement in 2007.

Design Is Storytelling by Ellen Lupton
Hardcover: 160 pages. Publisher: Cooper Hewitt, Smithsonian Design Museum; 1 edition (November 21, 2017)

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Graphic Design Books #1

The Psychology of Graphic Design Pricing, Design Is Storytelling, Logo Design Love, The Non-Designer’s Design Book, Duotone: Limited Colour Schemes in Graphic Design, The History of Graphic Design, Logo Modernism, How to Use Graphic Design to Sell Things, Graphic Design School, The Graphic Design Idea Book and more graphic design books.

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100 Ideas That Changed Graphic Design

This book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and some of the best examples of graphic design from the last hundred years.

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Best free mockups for your design projects: Branding mockups, brochure mockups, screen mockups, poster mockups and more. A collection of free mockups for designers.