Use this book to stir emotions, build empathy, articulate values, and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power, and write and deliver strong narratives.

Good Design, Like Good Storytelling

Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services, and experiences.

Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. An intriguing logo, page layout, or retail space uses line, shape, and form to lead users on dynamic journeys.

About the Author

Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City, and director of the Graphic Design MFA program at MICA (Maryland Institute College of Art) in Baltimore. She received the AIGA Gold Medal for Lifetime Achievement in 2007.

Ellen Lupton is the author of numerous books on design, including Graphic Design:

The New Basics (2008), Thinking with Type (2004, second edition 2010), Graphic Design Thinking (2011), Beautiful Users: Designing for People (2014) and Type on Screen (2014), How Posters Work (2015), and Beauty-Cooper Hewitt Design Triennial (2016).

Design Is Storytelling by Ellen Lupton. Hardcover: 160 pages. Publisher: Cooper Hewitt, Smithsonian Design Museum. First edition (November 21, 2017).

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