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How to Use Graphic Design to Sell Things by Michael Bierut

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World by Michael Bierut

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers-a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.


design books, design book, graphic design books, graphic design book, book on graphic, books on graphic design, books about graphic design, books about design, graphic designer books, Michael Bierut books, Michael Bierut
How to Use Graphic Design to Sell Things by Michael Bierut

How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.


How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World by Michael Bierut / Hardcover: 320 pages / Publisher: Harper Design (November 3, 2015)


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Top collection of the best 55+ free fonts for graphic designers. Handpicked free fonts and typefaces to create a beautiful design. If you’re looking for the best free fonts is here. Archive of freely downloadable fonts. This big list of the free, beautiful looking fonts is definitely going to help, those who need it. Select and download fonts from here for free.

Graphic Design School: The Principles and Practice of Graphic Design

Graphic Design School: The Principles and Practice of Graphic Design (David Dabner, Sandra Stewart, Abbie Vickress) The essential introduction of graphic design.

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