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Logo Design Love: A Guide to Creating Iconic Brand Identities

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition by David Airey

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients.

David not only shares his personal experiences working on identity projects – including sketches and final results of his own successful designs – he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

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Logo Design Love: A Guide to Creating Iconic Brand Identities

In Logo Design Love, you’ll learn:

• Best practices for extending a logo into a complete brand identity system
• Why one logo is more effective than another
• How to create your own iconic designs
• What sets some designers above the rest
• 31 practical design tips for creating logos that last

Review: “There are a lot of books that show collections of logos. But Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.” – Tom Geismar, Chermayeff & Geismar & Haviv

About the Author: A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet:,, and David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.

Logo Design Love: A Guide to Creating Iconic Brand Identities 2nd Edition by David Airey / Hardcover: 240 pages / Publisher: Peachpit Press; 2 edition (August 30, 2014)

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