Graphic Design For Everyone
Transform your ideas into powerful visuals to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design type, photography, illustration, color and shows you how to combine these tools to create visuals that inform, influence, and enthral.
Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself
Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message.
Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.
About the Author
Cath Caldwell (consultant) is Senior Lecturer in Graphic Design at Central Saint Martins, the world-leading center for art and design education. She is a former Design Director at ELLE UK and has also worked for the Guardian, BBC Worldwide, and Condé Nast in New York. She is the author of two books on graphic design and a cofounder of the Editorial Designers Organization.
Cath Caldwell is Senior Lecturer at Central Saint Martins (CSM), University of the Arts London working on BA Fashion Journalism teaching information design systems and editorial design for print and digital. Cath's research centers around change management and improving student experience through equality, diversity and inclusivity. Cath is the consultant editor on Graphic Design for Everyone, a major new title, published by DK, and aimed at beginners, entrepreneurs and non-designers. Although British, she worked at Conde Nast in NYC and News International as Art Director and then became design director for ELLE UK and Elle Decoration.
Cath co-founded the UK’s Editorial Designers Organisation (a non-profit design network) and has; been a judge on the UK’s BSME Rising Star awards, the Stack Awards and was nominated for a UAL teaching award. Cath is a Senior Fellow of the Higher Education Academy and completed a three year; role at the University of the Arts, as; Academic Coordinator; for Careersand Employability. Originally from Aintree, Liverpool, Cath now lives and works in London with husband John Belknap, the American editorial designer, typographer and musician. Cath is author of two other books: Editorial Design: Digital and Print (a rewrite of Yolanda Zeppaterra’s first edition) for Lawrence King Publishing. Winning Portfolios: aimed at young designers launching themselves into business.
Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself. Paperback: 224 pages. Publisher: DK; Illustrated edition (August 6, 2019).
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