Design Elements: Typography Fundamentals

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably.

A Graphic Style Manual for Understanding How Typography Affects Design

Design Elements, Typography Fundamentals by Kristin Cullen. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey. Typography gathers a selection of the most creative design projects worldwide, ranging from branding, poster, and packaging design to space design.

About the Author

Kristin Cullen is a graphic designer, author, and educator. Her work has appeared in national and international exhibitions and publications, which include Graphis Poster Annual, Graphic Design USA, American Corporate Identity, and Print. She also authored and designed Layout Workbook: A Real-World Guide to Building Pages in Graphic Design, published by Rockport Publishers.

Design Elements, Typography Fundamentals: A Graphic Style Manual for Understanding How Typography Affects Design by Kristin Cullen. Flexibound: 160 pages. Publisher: Rockport Publishers (June 1, 2012).

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