Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is a guide for designers, students, professionals, and agencies working in graphic design, branding, advertising, marketing, and communications.

Brand Identity Exercises and Examples

Authored by design, branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:

• Defining the audience.
• Analysing competitors.
• Creating mood boards.
• Naming brands.
• Logo design.
• Client presentations.
• Rebranding.
• Launching a new brand identity.

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail, and more.

The book uses images of professional design concepts, brand case studies, and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.

The content of the book has been derived from Catharine Slade–Brooking’s own experience of entering the world of branding as a graduate and having to learn the hard way, ‘on the job’. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer.

The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles, and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

About the Author

Catharine Slade-Brooking has an industry background in branding, packaging, and illustration with a client list including Glaxo Smith Kline, Lloyds Bank, and the Sunday Times. She has written widely on graphic design subjects including ‘The Encyclopedia of Illustration Techniques’ and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

Creating a Brand Identity: A Guide for Designers (Graphic Design Books, Logo Design, Marketing) by Catharine Slade-Brooking. Paperback: 160 pages. Publisher: Laurence King Publishing (January 26, 2016).

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