Type on Screen

Type on Screen. A critical guide for designers, writers, developers, and students by Ellen Lupton. The long-awaited follow-up to our all-time bestseller thinking with type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications.

Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations.

Review

“This superb introductory work is lucid, comprehensive, and fun. Every library should purchase a copy of this inexpensive, indispensable book. Summing Up: Essential.” – Choice

“This was a great resource for learning about rendering type on screen. It is probably the most useful for junior designers trying to understand the tenants of typography within the constraints of web development, and HTML and CSS. It is probably best read after Ellen Lupton’s other book on the type and it doesn’t have a lot of information on layout, leading, kerning, etc.” – Ashley Lauren

About the Author

Ellen Lupton is the author of thirteen books with PAPress, including Thinking with Type (more than 100,000 sold and translated into ten languages), Graphic Design: The New Basics, and Graphic Design Thinking.

Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students by Ellen Lupton. Hardcover: 208 pages. Publisher: Princeton Architectural Press (May 15, 2014).

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