Michael Evamy’s “Logo: The Reference Guide to Symbols and Logotypes”

Michael Evamy’s “Logo: The Reference Guide to Symbols and Logotypes” is a comprehensive and well-organized compilation that is an essential tool for anyone working in graphic design, especially those who focus on branding and logo creation. With more than 1,300 symbols and logotypes carefully selected and organized into 75 different groups according to their visual qualities, this book delves deeply into the practice and theory of logo design, rather than simply presenting designs. The book features a clear visual format, a historical perspective, and the work of over 150 international design firms. It features a cover that adds a contemporary touch with Pentagram’s unique design.

Both Content and Organization

Organized by visual form and attribute, the book makes it easy for designers to explore a wide range of styles and historical periods. The variety of examples is astounding and inspiring, ranging from the groundbreaking contributions of modern designers to the iconic work of luminaries such as Paul Rand and Saul Bass.

Each logo is clearly presented, and the form-based categorization is very helpful for designers who want to see how other designers have approached and solved similar visual problems in the past. This approach helps demonstrate how design thinking has changed over time and the many trends that have influenced logo design.

Unique Elements

Pentagram created the redesigned cover for the special compact edition of this book, giving the presentation a more contemporary feel. The inclusion of work from over 150 international design firms highlights the breadth and global reach of contemporary design practice. Michael Evamy, “Logo: The Reference Guide to Symbols and Logotypes” Designers and design students can use this corporate identity book as a branding reference. 352 pages in paperback. Laurence King Publishing, Min Edition, published February 10, 2015.

Benefits for Designers

If you are a designer looking to improve your work, this book is an invaluable resource. It seeks to encourage creativity and innovation rather than the application of antiquated concepts by offering a broad perspective. Along with an extensive collection of carefully curated logos, it provides designers with inspiration and historical background to help them understand the rationale behind logo creation. Insightful analysis of the evolution of logo design is also included, along with contributions from a wide range of modern designers and artists. “The next time you think about designing a logo, consult this book first,” advises Michael Bierut. This wonderful resource will help improve the skills of all designers by setting high standards.

Author Background

Michael Evamy’s experience as a copywriter, author, and design journalist comes through in his thorough research and clear presentation of information. His background working with major design firms on branding and identity initiatives lends credibility to his insights and analysis.

Summary

More than just a book, Logo: The Reference Guide to Symbols and Logotypes is a comprehensive manual that educates, motivates, and gives designers the skills they need to create more thoughtful and powerful logos. This book is a great addition to any design library, regardless of your level of experience-student, seasoned professional, or somewhere in between.

All in all, Evamy’s “Logo” is an essential resource for anyone who wants to improve their knowledge of logo design and their ability to create visually striking identities.

Where to Buy?

The book “Logo: The Reference Guide to Symbols and Logotypes” provides an insightful look at the branding and graphic design industry. If you can’t wait to put this visually stimulating handbook to use, you can find your copy here:

  • Get your copy of “Logo” from Amazon and explore the fascinating world of logotypes and symbols that influence brand identities around the world.
  • Get your copy of “Logo” from Abebooks and learn how these symbols and logos are essential to brand communication and visual storytelling.

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