Logo: The Reference Guide to Symbols and Logotypes

This vast collection of over 1,300 symbols and logotypes – clearly arranged across 75 different categories according to their basic visual form – includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development, and style of identity design.

Sourcebook For Graphic Designers

The logo contains work submitted by over 150 design firms from across the world, which is categorized into 75 fields according to their most distinctive visual features or characteristics. Published by Laurence King, this is a complete, taxonomical guide to the history, development, and style of identity design. An indispensable sourcebook for graphic designers, this special mini edition of Logo features a new Pentagram-designed cover.

Development and Style of Identity Design

“The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” – Michael Bierut.

About the Author

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.

Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy. Corporate Identity Book, Branding Reference for Designers and Design Students. Paperback: 352 pages. Publisher: Laurence King Publishing; Min Edition (February 10, 2015).

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