Comprehensive Guide to Creative Direction

Radim Malinic’s “Book of Ideas – A Journal of Creative Direction and Graphic Design – Volume 1” is more than just a book; it’s a comprehensive guide that offers a deep look into the creative process of a seasoned professional. Malinic, a creative director and designer with a diverse background, shares his journey and insights into the creative industry. This book is perfect for anyone involved in creative work, whether you’re a design student, a freelance creative, or part of an agency.

Insightful Advice and Personal Experiences

The “Book of Ideas” serves as a reflection of Malinic’s years in the creative industry, filled with ups and downs that have shaped his work and approach. The book is structured into three main sections: Work, Creativity, and Mind, each offering valuable lessons and practical advice.

  • Work: This section dives into the practical aspects of finding and doing work that suits you. It covers building trust with clients, tackling creative block, and boosting efficiency.
  • Creativity: Here, Malinic emphasizes the innate creative ability in everyone and discusses how to overcome excuses, acquire new skills, find your voice, and build lasting connections.
  • Mind: Focusing on the personal side of creativity, this section offers tips on facing fears, taking time to reflect, and finding excitement in your work.

Each section is not just theory but is illustrated with Malinic’s most resonant projects, making the advice concrete and applicable.

A Rich Visual Experience

With 256 full-color pages, the “Book of Ideas” is a visual treat, featuring full-page illustrations that not only captivate but also help underline the points Malinic makes. The 15 case studies included show how the advice has been implemented in real-world scenarios, further enhancing the book’s practical value.

Book of Ideas - A Journal of Creative Direction and Graphic Design - Volume 1
Book of Ideas – A Journal of Creative Direction and Graphic Design – Volume 1

Who is This Book For?

“Book of Ideas” is aimed at a wide range of readers. Whether you are just starting out in the field of graphic design or are a seasoned creative looking for new perspectives, this book has something for you. It’s especially beneficial for:

  • Design students looking for direction and inspiration.
  • Freelance creatives who need guidance on navigating the industry.
  • Graphic designers seeking to deepen their understanding of creative direction.
  • Any creative professional looking to refresh their approach to work and creativity.

About the Author

Radim Malinic is not just a creative director but a storyteller with a multifaceted background. Before diving into the creative industry, he explored careers as diverse as an ice hockey player and a music journalist. His eclectic past informs his unique approach to design and creative direction. Malinic’s work with brands like Harry Potter and Adidas showcases his ability to adapt and thrive in the creative world. His previous works, including the “Book of Branding,” have also been widely acclaimed, helping professionals and novices alike.


The Book of Ideas serves as a helpful mentor that goes beyond the traditional book format, offering wise counsel, motivation, and a wealth of practical ideas. Malinic’s candid accounts of his experiences lend a personal and accessible quality to the work. This is an excellent resource for anyone hoping to get better at their creative work, discover fresh ideas, or pick the brain of an experienced specialist in the field. This 256-page paperback, the first in the Book of Ideas: A Journal of Creative Direction and Graphic Design series, was published by Brand Nu on March 1, 2016.

Where Can You Buy This Book?

“Book of Ideas” is a treasure trove for anyone passionate about graphic design and creative direction. To dive deeper into Radim Malinic’s unique approach and improve your own creative workflow, here’s where you can find the book:

  • Explore the depths of creative inspiration by purchasing “Book of Ideas” directly from Amazon. Immerse yourself in Radim Malinic’s innovative concepts and designs that have shaped modern graphic storytelling.
  • Discover a wealth of design insights and get your copy from Abebooks. See how this magazine influences the creative processes of professionals and enthusiasts alike.

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