Book of Ideas - A Journal of Creative Direction and Graphic Design - Volume 1

Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry. Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating creative block.

It is also illustrated with some of the most important and resonant portfolio projects. Book of Ideas is an invaluable tool to any creative at any stage in their career. An outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry.

Book of Ideas Encourages You To Ask Questions, And To Look Inward As Well As Outward for Inspiration

Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating creative block, it’s illustrated with some of its author’s most important and resonant projects. book of ideas is an invaluable tool to any creative at any stage in their career.

  • Suitable for design students, freelance creatives, graphic designers and all other creatives
  • A collection of thoughts, musings and observations garnered from years of ups and downs in the creative industry
  • 256 full colour pages with full page illustrations
  • 15 case studies to demonstrate how the advice in each chapter was implemented.
  • New chapters and updated content for 2019

A collection of thoughts, musings and observations garnered from years of ups and downs in the creative industry. It’s about how the world around us impacts our creativity, too—how it inspires us, what it teaches us, and how looking outwards ultimately makes us create better work.

Whether you’re freelance, running your studio or part of agency, the creative industry can feel like a lonely place. The three sections of this book—covering how and why we create; the nature of creativity; and the mind—aim to show that you’re not alone in struggling through not just work problems, but broader issues, too.

Book of Ideas - A Journal of Creative Direction and Graphic Design - Volume 1

Work

There are no shortcuts to brilliance, and hopefully, there never will be. The Work section looks into ways of getting the work that suits you, learning ways how to build trust, tacking creative block, how to be efficient and more.

Creativity

We are all born with creative ability. The Creativity section touches on how to start fighting excuses and getting work done, the importance of gaining new skills and knowledge, how to find your voice, where inspiration lies, building lasting connections in our work and more.

Mind

Sometimes we have to remember that we’re only human. We break easily, and it can be hard to heal. The Mind section comprises simple observations and tips on facing our fears, making time to step back and check in with ourselves, putting the excitement back into our work, learning the importance of more significant meanings and more.

About the Author

Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu, an award winning branding and creative studio. Before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF and USAID amongst many others.

In November 2019, Malinic released his third publication, Book of Branding - a guide to creating brand identity for startups and beyond. The latest Amazon bestseller follows the industry acclaimed and widely popular titles Book of Ideas Vol.1 and Vol.2. These encourage and help novices and professionals across the world to find a new way of approaching the elaborate process of creative work. Aside from his studio work, Malinic designs products for his brand 'November Universe', releases music and tours globally with his talks designed to inspire and support self-development in the creative industry.

Book of Ideas - A Journal of Creative Direction and Graphic Design - Volume 1. Paperback: 256 pages. Brand Nu; 1st edition (March 1, 2016).

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